Spotify is getting ready to launch a new service called "Superpremium."

 Spotify is getting ready to launch a new service called "Superpremium. " This service will cost $19. 99 per month and will offer lossless audio quality, AI-generated playlists, and additional features.

It seems like Spotify is getting ready to release a new and more expensive version of its service called "Superpremium. " According to Chris Messina, he found evidence in the code of the Spotify app that the Superpremium service has a new and eye-catching logo, as well as more features than just the high-quality audio we were expecting. Actually, the new features will likely include AI tools that make playlists, tools for mixing music, more time for listening to audiobooks, and a personalized feature called "Your Sound Capsule. "

Messina recently found out that Spotify is working on AI playlists. These playlists would let users create their own unique playlists with some help or prompts from the AI. Spotify didn't confirm the news, they said they won't talk about new features.

However, the mentions of the Superpremium brand have been discovered in the code prior to today.

A few weeks ago, a Reddit user named Hypixely discovered that Spotify will introduce a higher-priced tier costing $19. 99 per month This information was revealed by looking at screenshots of Spotify's code. The new tier will offer AI-generated playlists and high-quality lossless audio. The premium service introduced by Spotify called "HiFi" is no longer being talked about or used.

Spotify's CEO, Daniel Ek, was asked about the delay in releasing the company's earnings for the second quarter. He mentioned that they still believe that Hi-Fi (high-fidelity) audio has value, but it might only be interesting for dedicated music enthusiasts in the streaming market. They are exploring how they can use Hi-Fi as a tool to increase their value in the future, but they don't have any specific plans to announce right now. It seems like he might be suggesting that Hi-Fi could be a way to raise prices in the future, but they have also made changes to make it appealing to a wider audience.

The Redditor found out that Superpremium users can now sort their music library by mood, activity, or genre. Messina also confirmed that there are additional filtering options like vibe and beats per minute. In simpler terms, Superpremium includes more hours of audiobook listening compared to the Premium subscription. The Superpremium subscription offers 20-30 hours of audiobook listening, which is a little higher than the 15 free hours that come with the Premium subscription.

Meanwhile, the Reddit user found a special feature on Spotify called Soundcheck that shows you what kind of music you listen to and helps you find a mix of sounds that are special to you. But now, Messina sees that this feature is called "Your Sound Capsule. " He thinks it might have something to do with Spotify's "playlist in a bottle" experience they introduced earlier this year. Additionally, Messina discovered information about something called Highlights, which seems to be similar to Last. fm's listening statistics

When asked to comment, Spotify refused to provide any additional information about the new discoveries.

At Spotify, we are always trying to make our product better and give users something valuable. "We cannot discuss rumors about potential new features and we currently do not have any new updates to share," said a spokesperson to TechCrunch.

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The B2B company Bizongo has received $50 million in new funding

Bizongo, a company based in Mumbai that helps businesses digitize their operations, has recently raised $50 million in the fifth round of funding. The funding round was organized by a well-known private equity company called Schroder Adveq, which is located in Zurich, Switzerland. After Bizongo received almost $110 million in funding towards the end of 2021, the next round of investment followed.

Some other important contributors to the recent funding include International Finance Corp, Chiratae Ventures, B Capital, and British International Investment. The B2B e-commerce platform has raised a large amount of money in its latest funding round, which means it is now valued at $980 million. This is a significant increase, 63% higher than its previous funding round last year when it received $25 million from Liquidity Group's Mars Growth Capital. This also brings it closer to entering the highly desirable "unicorn" club.

Bizongo wants to carefully grow its operations. In the future, Bizongo wants to make money before paying taxes by March 2024. The company's CEO, Sachin Agrawal, mentioned they are also considering buying another company, but there is no additional information yet.

Talking more about the startup, it has changed a lot since it started eight years ago. It used to focus on different parts of making vendors digital, with a main focus on packaging, textiles, and clothing. But, in response to the changing market conditions, it decided to focus on its main industries, like metal. Currently, over 50% of the materials bought by small and medium-sized vendors on Bizongo's platform are steel and aluminium. The combination of these materials and the processes for purchasing them make up half of the company's earnings.

We don't rely on the clothing industry as much as we used to. It was starting to become a big part. “But we wanted to explore different areas and increase our involvement in essential industries, so we entered into new areas and grew," Agrawal said about the situation.

The startup provides software tools to help businesses manage their vendors and automate their supply chains. They also offer financial services to help small and medium-sized vendors obtain loans without requiring collateral. This helps these vendors grow and become more independent. Bizongo has partnered with more than 40 banks and financial companies to make giving out loans easier and provide important financial assistance to vendors. Some important customers of the company are BigBasket, Nykaa, Swiggy, and Delhivery. In the past two years, the number of customers increased by 200-300. Currently, the company serves a great number of 450 to 500 big businesses, and also has an impressive 7,000 to 8,000 small and medium-sized vendors using its platform.

Bizongo had a net loss of around ₹100 crore in the fiscal years 2021, 2022, and 2023. However, it has been consistently moving towards making a profit. In the next financial year, the company made between $7-8 million more cash than it spent. They hope to have a moderate increase in net revenue of 25-30% in the following year.

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The prices for hacking tools that can target WhatsApp have reportedly increased to millions of dollars

 

The price of hacking smartphones using WhatsApp is increasing because the security measures and protections on the platform are getting better. It's not surprising that hacking has changed a lot in a world where protecting data is very important. Hacking WhatsApp can be a very profitable thing to do. A recent report by TechCrunch shows that hacking techniques for WhatsApp, especially zero-day hacks, have become more valuable, with prices reaching millions of dollars.

The development of cybersecurity has made hacking cell phones, especially when targeting popular apps like WhatsApp, a very risky activity. Zero-day exploits are like valuable money in a secret world. They take advantage of secret problems in software. Last week, a company from Russia offered a huge amount of money, $20 million, to buy bugs that could be used to hack into iPhones and Android phones from a distance. The customers, as mentioned in the TechCrunch report, are companies and government organizations from Russia.

The expensive prices in Russia are partly influenced by its geopolitical situation, but it's important to understand this price increase is not only happening in Russia. Prices for exploits in specific apps have gone up a lot, even outside of Russia and in the global market. WhatsApp is a very popular messaging app that many people use. It has caught the interest of hackers working for the government, who prefer to exploit software vulnerabilities.

Zero-click remote code execution (RCE) exploits are very powerful tools that hackers really want to get. These tricks do not need the person being targeted to do anything, which makes them sneaky and difficult to find. In 2021, secret papers showed that a company was selling a special hacking tool for WhatsApp on Android for about $1. 7 This tool could hack into WhatsApp without the user doing anything. This trick worked on Android 9 to 11, which were released in 2020. It took advantage of a problem in the picture-making software. Over time, WhatsApp fixed three security issues - CVE-2020-1890, CVE-2020-1910, and CVE-2021-24041.

Tech companies like Meta, which owns WhatsApp, are worried about the increasing expenses of cybersecurity. In order to keep their users safe and maintain trust, companies need to invest a lot in researching and fixing security issues, as well as identifying and responding to threats. Companies like Apple are already working on this issue. Apple, which is based in Cupertino, has introduced features like Lockdown Mode. This feature is designed to protect users who are worried about being watched or monitored. The company always works on making its security stronger to protect specific users.

The important part of targeting WhatsApp is that it can be used to hack into other devices. Government hackers, who want to spy on their targets, typically combine several different ways to hack into a system to accomplish their goals completely. The growing cost of WhatsApp attacks can be explained by many different reasons. Both iOS and Android have been sending regular updates to improve device security. This has made it more difficult for hackers to get access to WhatsApp data that is meant to be private. Furthermore, the ongoing invasion of Ukraine by Russia has caused an increase in the prices for exploits.

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OpenAI is working on creating its own computer chips for artificial intelligence, according to a report

OpenAI, the company that created ChatGPT and has been leading the recent growth of artificial intelligence, is currently searching for other options to avoid running out of the expensive AI chips required to operate their advanced AI models. These expensive chips, which are not easily found – may soon be produced in-house by the Sam Altman AI startup. According to a report from Reuters, OpenAI is considering making its own chips. However, no final decision has been made yet and it is still in the early stages.

This way of thinking is a big change for OpenAI in how they handle the expensive and limited supply of AI chips. The report states that OpenAI is considering the possibility of buying something, according to people who know about it. Microsoft is heavily involved in making its own AI chips and supports OpenAI as well.

OpenAI is currently facing a major problem in the AI industry, which is the lack of advanced AI chips. These chips, which are important for AI models like ChatGPT, are not easily available worldwide. This shortage has caused a problem in OpenAI's work and made them reconsider their strategy. Sam Altman is the CEO of OpenAI. He knows that advanced processors are important for the company's AI software. In private conversations with Reuters, Altman has emphasized how important it is to obtain enough expensive AI chips, which is now a main focus.

OpenAI is facing a big problem because Nvidia is the most popular company in selling graphics cards, especially the ones used for artificial intelligence. Nvidia has a very strong position in the global market, with more than 80% of the market share. This market control makes it difficult for OpenAI to do its work because the company depends a lot on Nvidia GPUs to power its AI projects and goals.

Because there is a shortage of chips, OpenAI is looking for different ways to solve the problem. This can be simplified to: They are trying to make their own AI chips and work more closely with chip companies like Nvidia. OpenAI is considering the idea of using different companies to make computer chips, instead of just relying on Nvidia. But, it is important to know that OpenAI has not yet made a final decision about what they will do next, so we are still waiting for their decision.

This drive to have AI chips that can work on their own is because it is very expensive to run the hardware needed for OpenAI's big projects. ChatGPT, OpenAI's main AI language model, is built on a really big and powerful supercomputer made by Microsoft and using thousands of Nvidia GPUs. Experts predict that every time someone uses ChatGPT, it costs about 4 cents. This puts a big financial strain on OpenAI.

However, even if OpenAI decides to create their own AI chips and possibly buy a chip company, it will take a few years to actually make it happen. During this changing period, OpenAI is expected to continue relying on companies like Nvidia and Advanced Micro Devices to get the computer chips it needs right away.

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HP Spectre Fold is a laptop that can fold in three different ways. It is the first of its kind.

Foldable phones have become somewhat popular, but foldable laptops are still not very common. However, HP has introduced a one-of-a-kind laptop that can be folded. Instead of a regular '2-in-1' device, the HP Spectre Fold is a unique 3-in-1 device that can be used as a tablet, laptop, and desktop all in one device.

The HP Spectre Fold can transform into a small 12. 2-inch Additionally, there is an expanded mode that acts as a one-and-a-half screen option or extended mode for using two screens at once. The way the folding part works seems strong, and changing between different modes is done nicely.

When you open it, you can hold and use it like a tablet with just one hand. The screen is very big and feels like you are inside the picture you are watching.

The device has a kickstand and a keyboard that you can take off. This makes it work like a desktop computer.

According to HP, the Spectre Fold is the world's first PC that can be folded and it also has built-in AI features for security, wellness, and gesture controls.

Important details such as specific features, the cost, and when it will be available.

The device runs on a powerful 12th-generation Intel Core i7 Processor designed on the Intel Evo platform. There's also Intel Iris Xe Graphics. HP says that the device's battery can last for up to 12 hours when used as a laptop and up to 11 hours when used as a desktop. The device also allows users to connect to Wi-Fi 6E. There is 16 gigabytes of random access memory (RAM) and 1 terabyte solid state drive (SSD).

Originally, the device was said to be released in September for the US and UK. However, it will also be made available in 11 other countries soon. These countries are Australia, France, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam. We don't know if the HP Spectre Fold is available in India yet.

The HP Spectre Fold costs $4,999 in the US and is currently only available in limited quantities.

Also read: The Amazon Great Indian Festival is happening now for Prime users. You can find deals on 43-inch 4K TVs from top brands like Sony, Samsung, OnePlus, and others.

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Mark Zuckerberg's first interview in the Metaverse feels a bit robotic, but it's not all because of the technology

 Mark Zuckerberg, the boss of the organization previously called Facebook, recently did his first interview entirely done in his company's own virtual reality world called Metaverse. And it's kind of amazing, kind of unsettling, and kind of mediocre, all combined into one.

Zuckerberg met with Lex Fridman for an interview. Fridman is a podcaster who has interviewed him before. Zuckerberg and Fridman were not in the same place. Fridman was in Austin, Texas and Zuckerberg was probably at Meta's main office in California.

During the interview, both people had their bodies thoroughly examined and they also went through a training session to improve their facial expressions and movements. This training process was similar to the routines used to gather information for smartphone security, like fingerprints and face recognition, but more advanced.

Zuckerberg says that this information is compacted into a kind of code. This code is then joined with data from the sensors in a virtual reality headset to make a digital person that looks real. What's really smart is that this codec method makes it so that the amount of internet connection needed is not too much. When both parties have a copy of each other's digital avatar, it takes much less data to make them move compared to sending high-quality digital videos.

In simpler terms, this means that in theory, you can have something that looks more real than a video but uses less data. But how real is it. To some extent, you can decide for yourself. Fridman put a video of the interview on his YouTube channel. The video showed both avatars.

Certainly, the nature of the main characters themselves may not be beneficial. You wouldn't describe Fridman or Zuckerberg as very emotional. They often act like robots. So, we don't really know if the artificial feeling of these digital avatars is because of the way they are transformed into codecs, or simply because they are unusual characters.

However, the avatars have a somewhat flat and artificial appearance that is likely not solely due to the physical characteristics of Zuckerberg and Fridman. However, using a VR headset makes the experience much more impressive and immersive.

Also, based on the video that was posted, it appears that Meta has successfully addressed the issue of delay. The two people are having a natural and smooth conversation, even though there is a lot of complicated processing happening to translate their speech and facial expressions into something that can be sent to the other person.

In terms of the equipment being used, it appears to be Meta Quest Pro headsets and a pair of large headphones. The main problem with this type of experience is the bulky equipment that you have to wear.

Take a look at the video yourself while you wait for Meta's latest virtual reality headset called the Quest 3, which will be available on the 10th. Stay tuned, because we will soon share our own thoughts on the hardware.

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Why Every Person in Marketing Needs Tools that Help Them Work Together Effectively

 Working together as a team is very important for making a marketing campaign successful. There is a successful business that makes tools to help people work together in many different ways. You probably already know about the good things they do for businesses in general. But how can these tools be useful for your marketing department.

Make it possible to talk to someone instantly.

It is very important to get information from your team quickly, whether you are coming up with ideas or finishing a campaign. Some people like sending messages through texts, while others think that talking to someone face-to-face on a video chat is more powerful. There are tools available for both to collaborate with each other.

Real-time communication is very important and has many advantages. This makes sure that everyone understands the same thing and is making progress in the right direction. It helps team members to prevent or find mistakes before they become big problems. Also, if we write things down and exchange messages, we can refer back to them later, which will help avoid misunderstandings.

The requirements for a project can change suddenly, and communication tools make sure that everyone is quickly informed. Being neat and organized is another advantage, especially when compared to email exchanges. Communication software allows you to create channels for specific projects, teams, or private conversations that are easy to locate and access whenever necessary.

Make it easy to share documents with others.

Teams can only make progress on their projects if everyone can use all the things they need. Before cloud storage existed, important documents such as your pitch deck or content roadmap might be saved on only one laptop and become inaccessible when the owner is not in the office.

This means that storing things on the internet is safe and doesn't cause any problems. Anyone you let view these files can download and work on them without needing your help anymore. You can easily save changes to designs or copy and you don't have to deal with multiple document versions.

Cloud storage companies succeed or fail based on the security measures they provide. Storing files online is now safer than ever because encryption is used to keep their contents hidden from unauthorized people. You can also specify different permissions for different roles. For instance, team members in charge of designing might only be able to open files that are related to their work. In the same way, younger members of your team can be allowed to read some documents but not change them.

Encourage your creativity to come alive.

Collaboration tools help a lot when you're getting started with your marketing. The feature of being able to communicate instantly allows team members to come up with new ideas together, and also helps the best ideas become the most successful.

Analytics tools help marketing teams understand the different groups of people they will be targeting with their campaign. Collaborative design tools make it faster to work on creating the look of a campaign or packaging for a new product by letting multiple people to work on it together. Text editing tools help make your marketing writing better by allowing edits and comments from many people.

Make task management easier.

Once you understand the goal and topic of a marketing campaign, it is important but challenging to divide the whole project into smaller parts. Task management tools are really good at helping you stay organized and get things done. Marketing managers use them to plan the project in a clear and organized way. Each step is broken down into specific tasks with clear expectations and deadlines.

This can be very helpful. Every person in the team knows what they have to do and can organize their work according to what others are doing. Research shows that working together and collaborating leads to a positive work environment and increases productivity naturally.

Some of this is about feeling like you are responsible for certain things in your life. When team members know that not finishing their work might slow down others, they will work even harder. If everyone helps out like this, campaigns and other projects start much faster.

Make making reports simpler.

Marketing is like putting your money into something in the hopes of getting more money back. Collaboration tools create a large amount of information intentionally, which you can then use to make meaningful reports.

The top executives will probably be most concerned about how your marketing plan affects the company's growth. Collaboration tools can uncover more than just one kind of measurement.

Some feedback can help you understand what customers think about your products or services and how you can make them better. Some people point out the parts of the campaign that customers like the most. These measurements are extremely helpful for making small changes to current campaigns and planning even more successful campaigns in the future.

Save money with these helpful tips

The pandemic showed that working from home doesn't make people less productive, which is what many people already believed. Marketers can still do their work effectively using video calls or instant messaging. It's a deal where everyone benefits and saves money as well.

So

Team members don't have to use their time and money to go to work. Video calls make it easier to have meetings without needing to travel, which can be expensive. Additionally, the company can save money on utilities and real estate by allowing more employees to work from home.

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